You’ve probably noticed: AI is causing a quiet panic in the expert and creator space.

But within that disruption is a rare opportunity for those of us who build on depth, authenticity, and trust. If you've always been turned off by "performative polish, sleazy sales tactics, and bro-marketing, this is your time.

The experts, guides, and mentors who will (and should!) thrive in this new era will be unmistakably real and deeply human.

That's why I’ve invited a handful of friends and respected peers for honest conversations (equal parts heart and strategy) on how they’re using AI to amplify their voice and serve more deeply, while staying true to who they are.

I'm your host, Mike Kim.

For over a decade, I’ve been a strategist and brand architect behind some of the most respected global speakers, bestselling authors, and 7-figure+ entrepreneurs.

My Wall Street Journal and USA Today bestselling book, You Are the Brand, has become a go-to manual for those building a business around their expertise.

My motto has always been simple: marketing isn’t about closing a sale, it’s about opening a relationship. I believe that’s more true than ever.

That’s why I’ve gathered a few trusted friends and respected peers to share how they’re using AI to amplify their voice and serve more deeply, while staying true to who they are. I hope you'll join us.