Title: Pinpointing Your Brand and Target Market
Date/Time: Tuesday January 25 10am-11am
Event Description: Do you want to get more sales from the marketing you do? Learn the fundamental rules of perfecting your brand and defining your target markets so you can maximize your marketing. You will find this discussion helpful to create consistency in your presence that will help you build your audience instead of confuse them. This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales. If you are new to business, early on in business, considering a rebrand, trying to navigate a pivot, or haven't worked on your brand messaging before, you'll find this material especially helpful!
Presenter Bio: Melissa Forziat is a Southern California-based marketer, speaker, consultant, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies, in addition to working with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, and her national and international speaking schedule has taken her as far as New Zealand! To date, she has delivered over 160 workshops and webinars to thousands of attendees. Before starting Melissa Forziat Events and Marketing, Melissa’s career involved roles with the Olympic Winter Games, Rugby World Cup, and the US Olympic Committee.
Melissa is the author of the free eBook Small Business Marketing on a Budget.