1. Position Overview

The Content Marketing & PR Assistant / Marketing Specialist plays a vital role in expanding Teton

Therapy's brand reach, engaging local communities, and supporting patient growth across clinics.

Operating in a fast-paced, creative, and collaborative environment in downtown Lander, WY (Part-Time, In-Office)

This role works directly alongside the Vice President of Public Relations (VPPR), CEO, and

marketing leadership. The associate is responsible for creating compelling graphic, photo, and video

content, managing social media channels, executing PR campaigns, researching new referral

opportunities, and tracking objective marketing results.

2. Primary Duties & Responsibilities

Content Creation & Social Media Management

 Content Gathering & Editing: Gather photos and video content in clinics and community settings to

educate the public, highlight patient journeys, and promote clinical staff services.

 Graphic Design & Print Media: Create high-quality visual graphics for social media platforms and

print media to showcase medical professionals, patient success stories, and clinic news.

 Social Media & Campaign Execution: Manage social media channels via Meta Business Platform,

schedule posts, write engaging copy, support lead generation campaigns, and stay up to date with

modern digital content trends.

Public Relations & Community Outreach

 Community Event Representation: Attend and actively represent Teton Therapy at community

events, maintaining high levels of professionalism and brand alignment.

 PR Strategy & Collaboration: Collaborate continuously with the PR & Marketing team to plan,

refine, and execute strategic public relations initiatives.

 Opportunity & Referral Research: Investigate and research new marketing venues, referral sources,

local business developments, and community trends.

Reporting, Statistics & Operational Support

 Weekly Objective Reporting: Compile and submit weekly reports summarizing objective goals met,

specific actions taken, and key statistical metrics.

 Market & Competitor Monitoring: Stay updated on local community happenings, public events,

doctor networks, and competitor activities.

 Team Collaboration & Training: Participate in weekly PR/Marketing meetings, complete training

check sheets, and engage in continuous skill development.

3. Key Systems & Software Platforms

 Design & Media Production: Canva, Adobe Creative Cloud, Photo & Video Editing Applications

 Social Media & Digital Marketing: Meta Business Platform, Instagram, Facebook, Google Analytics

 Administrative & Productivity Tools: Google Drive (Docs, Sheets), PC Platforms, Weekly Statistics

Tracking Tools

4. Required Competencies & Qualifications

 Marketing & Design Knowledge: Understanding of basic marketing principles, aesthetics,

storytelling, and digital content trends.

 Technical & Software Proficiency: Proficiency with Meta Business Platform, Canva/Adobe, Google

Drive, PC platforms, and basic photo/video editing.

 Communication & Interpersonal Skills: Outstanding written and verbal communication, grammar,

phone etiquette, and active listening abilities.

 Administrative & Compliance Rigor: High attention to detail, ability to read and analyze weekly

statistics, and strict adherence to HIPAA compliance regulations.

 Industry Background (Preferred): Basic knowledge of physical therapy, fitness, or medical

environments is a plus.

5. Required Personality & Characteristics

 Mission Alignment & Professionalism: 100% commitment to Teton Therapy's mission with high

standards of professionalism in speech, dress, and conduct.

 Collaboration & Communication: Exceptional teamwork, respectful listening, constructive

contribution, and open reception to feedback.

 Initiative & Growth Mindset: Creative, bold, risk-tolerant, solution-oriented, eager to learn, and

able to take direction and complete full cycles of action.

Submit Resumes to: