People Communications Manager

Posted: 05/15/2022

People Communications Manager

About Us
NOLS (National Outdoor Leadership School) is a nonprofit global wilderness school that supports
thousands of students each year all over the world. Our school began in a small cabin in Sinks
Canyon, Wyoming in 1965 as the National Outdoor Leadership School. At that time, we were primarily
an outdoors skills school, doing our work in local mountain ranges and exploring what it meant to teach
leadership in the backcountry. Today, we are NOLS, a multifaceted wilderness school located in Lander,
Wyoming, that supports thousands of students each year all over the world in both field & classroom
courses.
Objective
The People Communications Manager is responsible for creating and driving consistent messaging
from the NOLS Human Resources and school leadership team to the NOLS community; this includes
management of a comprehensive strategy and drafting a variety of communication types to our staff
and faculty, and, on occasion, board members and partners. You will be responsible for the creation of
annual strategic communication plans and actuating all HR communication initiatives. You will lead the
composition of the bi-weekly NOLS Employee Newsletter, and develop alternative communication
methods to engage with employees.
NOLS has recently embarked on a schoolwide Digital and Cultural Transformation project, in which you
will be responsible for producing clear, factual, and engaging messaging for the internal NOLS
audience and use communication strategies to drive the approval, adoption and implementation of
programs and policy changes.
The ideal candidate must be a team player, solid communicator, able to formulate and recognize good
ideas, and able to manage all aspects of a communication strategy. The People Communications
Manager also plays a critical role in the school’s crisis communications plan including working with
outside agencies, media writing, and coaching and training staff in best practices. This role works in
tandem with the Chief People Officer (CPO), Human Resources Director (HRD), Marketing, and various
project management teams to establish and deliver consistent messaging and strategy.
Qualifications
● Proven success designing and executing internal and/or external communications strategies
and campaigns
● Excellent written and verbal communication, presentation, organizational, and interpersonal
skills specific to employee engagement and change management
● Ability to create effective surveys and evaluate their findings to drive action
● Strong project management and organizational skills with demonstrated ability to execute on
and prioritize multiple projects simultaneously
● Ability to communicate across diverse stakeholder groups while in a team environment or
working independently.
● Working knowledge of MS Office, Survey Monkey, social platforms and management tools, and
Google Analytics
● Knowledge of and propensity to maintain up-to-date industry trends and best practices
● Desire to support a diverse, inclusive, and equitable workplace
● Strong knowledge of communication practices and techniques

Preferred skills
● Familiarity working with a medium education, tourism, or non-profit organization
● Experience with internal change management communication and crisis communications
● Proven experience creating targeted content is advantageous
● Demonstrated ability to analyze and present data with an emphasis on storytelling
Minimum Qualifications:
● Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English or
related field and 1-2 years experience, associates degree and 3+ years experience, or 4-5 years
equivalent professional experience.
● A minimum of 2 years experience in a similar role
● 1 year management of internal communications through change management process
Responsibilities
● Create and implement a strategic communication and employee engagement plan that will help
further organizational goals, and Objective and Key Results (OKR) tracking system to track the
success of each program
● Execution and continued innovation of the bi-weekly Answering the Call internal newsletter,
quarterly Pulse Check employee survey, and other continuous engagement campaigns
● Prepare and facilitate school-wide town hall meetings
● Plan and manage the design, content, and production of internal communications
● Assist school leadership in communicating policy and programmatic changes
● Create internal communication protocols and initiatives that will foster employee morale and
effective, two-way feedback loops
● Write and edit news releases and statements, advisories, captions, and talking points for a
variety of constituencies
● Monitor trends (best practices, tools, applications, channels, design, and strategy) to continually
recommend optimization and improvements
● Serve as part of the crisis communications team and maintain/update crisis communications
plans as needed.
● Work closely with the Chief People Officer to establish priorities and ensure alignment to the
established voice and brand guidelines of NOLS
● “Stakeholdering” with leaders and teams to understand their particular needs and priorities
● Maintaining and enhancing internal style guides, policies, and processes for communications
● Develop print and video content to support internal communications in partnership with
Marketing team
● Provide feedback and coaching team members on communication skills
● Prepare reports and presentations for the Executive Team and Community Leadership Group
● Responding to internal communication-related issues in a timely manner
Work Location and Compensation
This position can be based in Lander, WY at the NOLS Headquarters building, or may be remote for
legal residents of: Alaska, Arizona, California, Colorado, Idaho, Maine, Minnesota, Montana, New York,
Utah, Washington, or Wyoming. Current employees and residents in the state of Colorado please
contact HR for salary information.
COVID-19 Vaccine Policy
All employees are required to be fully vaccinated against COVID-19 by their first day of work, unless
they meet a medical, disability or religious exemption and a reasonable accommodation is approved.
Last Reviewed 20XX.XX

Any COVID-19 vaccine approved by the World Health Organization (WHO) is an acceptable vaccine for
the purpose of this policy. Full vaccination or an approved exemption is a condition of employment for
all new employees.
Equal Employment Opportunity
NOLS does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation,
gender identity, age, genetics information, disability unrelated to job or admission requirements, or
status as a protected veteran. The school’s nondiscrimination policy applies to all phases of its
employment process, its admission and financial aid programs, and to all other aspects of its
educational programs and activities. Retaliation directed to any person who pursues a discrimination
complaint or grievance, participates in a discrimination investigation, or otherwise opposes unlawful
discrimination is prohibited.
Pre-Employment Check
● A criminal background check is required from all NOLS employees.
● NOLS participates in E-verify.
How to Apply
Click here to apply.
Closing Date for Applications
May 24, 2022
Starting Date
The target start date for this role is two weeks from the time of offer.
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