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BEGIN:VEVENT
DTSTART:20220125T170000Z
DTEND:20220125T180000Z
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SUMMARY:WY SBDC webinar: Pinpointing Your Brand & Target Market
DESCRIPTION:Title: Pinpointing Your Brand and Target Market \n\nDate/Time: Tuesday January 25 10am-11am \n\nRegistration: https://attendee.gotowebinar.com/register/4161318778803721739 \n\nEvent Description: Do you want to get more sales from the marketing you do? Learn the fundamental rules of perfecting your brand and defining your target markets so you can maximize your marketing. You will find this discussion helpful to create consistency in your presence that will help you build your audience instead of confuse them. This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales. If you are new to business\, early on in business\, considering a rebrand\, trying to navigate a pivot\, or haven't worked on your brand messaging before\, you'll find this material especially helpful! \n\nPresenter Bio: Melissa Forziat is a Southern California-based marketer\, speaker\, consultant\, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies\, in addition to working with business organizations to train their trainers. She offers keynotes\, presentations\, workshops\, and webinars\, and her national and international speaking schedule has taken her as far as New Zealand! To date\, she has delivered over 160 workshops and webinars to thousands of attendees. Before starting Melissa Forziat Events and Marketing\, Melissa's career involved roles with the Olympic Winter Games\, Rugby World Cup\, and the US Olympic Committee. \n\nMelissa is the author of the free eBook Small Business Marketing on a Budget.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="line-height:1.2\;margin-left: 72.23100280761719pt\;text-indent: 1.2689971923828125pt\;margin-top:0pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"><span style="border:none\;display:inline-block\;overflow:hidden\;width:624px\;height:327px\;"><img height="327" src="https://lh6.googleusercontent.com/XQzf1SO_a6TdBaGejqHUvglg0EWxYAOq4cQDNGCfJ8S3B5KXjv5C9NxWBuaWnRMNp8ulm9sXZ9P1brIa_r9BQaf0RQlq6xHrh1oUoGuu7edAxCe2r65HAFRbf8irUvhONekNsn8m" style="margin-left:0px\;margin-top:0px\;" width="624" /></span></span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Title: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Pinpointing Your Brand and Target Market&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.2\;margin-left: 72.79199981689453pt\;margin-top:15.13848876953125pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Date/Time: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Tuesday January 25 10am-11am</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.2\;margin-right: 30.359832763671875pt\;text-align: right\;margin-top:16.781646728515625pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Registration: </span><span style="font-size: 12pt\; font-family: Lato\, sans-serif\; color: rgb(0\, 194\, 255)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">https://attendee.gotowebinar.com/register/4161318778803721739</span><span style="font-size: 12pt\; font-family: Lato\, sans-serif\; color: rgb(0\, 194\, 255)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.3218586921691895\;margin-left: 72.0989990234375pt\;margin-right: 11.02520751953125pt\;text-indent: 0.7040023803710938pt\;margin-top:16.576141357421875pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Event Description: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Do you want to get more sales from the marketing you do? Learn the fundamental rules of perfecting your brand and defining your target markets so you can maximize your marketing. You will find this discussion helpful to create consistency in your presence that will help you build your audience instead of confuse them. This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales. If you are new to business\, early on in business\, considering a rebrand\, trying to navigate a pivot\, or haven&#39\;t worked on your brand messaging before\, you&#39\;ll find this material especially helpful!&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.3218586921691895\;margin-left: 72.197998046875pt\;margin-right: 5.51824951171875pt\;text-indent: 0.6050033569335938pt\;margin-top:15.13848876953125pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Presenter Bio: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Melissa Forziat is a Southern California-based marketer\, speaker\, consultant\,</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">and author. She teaches small businesses how to market on a budget and helps them execute</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">their marketing strategies\, in addition to working with business organizations to train their</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">trainers. She offers keynotes\, presentations\, workshops\, and webinars\, and her national and</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">international speaking schedule has taken her as far as New Zealand! To date\, she has</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">delivered over 160 workshops and webinars to thousands of attendees. Before starting Melissa</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Forziat Events and Marketing\, Melissa&rsquo\;s career involved roles with the Olympic Winter Games\,</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Rugby World Cup\, and the US Olympic Committee.</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.2\;margin-left: 72.81400299072266pt\;margin-top:15.13848876953125pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-81be42de-7fff-fa52-e499-6120a3f2e907"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Melissa is the author of the free eBook Small Business Marketing on a Budget.</span></span></p>\n\n<div>&nbsp\;</div>\n
LOCATION:Registration: https://attendee.gotowebinar.com/register/4161318778803721739
UID:e.1258.28517
SEQUENCE:3
DTSTAMP:20260515T234441Z
URL:https://info.landerchamber.org/events/details/wy-sbdc-webinar-pinpointing-your-brand-target-market-28517
END:VEVENT

END:VCALENDAR
