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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220120T170000Z
DTEND:20220120T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:WY SBDC webinar: Capturing Repeat Customers in Store & Online
DESCRIPTION:Title: Capturing Repeat Customers In-Store and Online \n\nDate/Time: Thursdays January 20 10am-11am \n\nRegistration: https://attendee.gotowebinar.com/register/8085870503055040779 \n\nEvent Description: There's a lot of hype to shop local around the holiday season but how do we capture that enthusiasm and turn it into sales year round? The truth is that small businesses have big advantages that no big box store or internet giant can compare to. To retain customers \n\nand keep them coming back we need to lean into those advantages and celebrate the differences. By the end of this webinar you will have a long list of things to focus on and communicate with your customers to encourage them to continue to shop small year round. \n\nPresenter Bio: Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer\, wholesaler\, and manufacturer. Recognized for the unique approach to human resources utilized in a family business\, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay's areas of expertise are financial understanding\, business strategy\, marketing skills\, staff education and sales.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="line-height:1.2\;margin-left: 0.21900177001953125pt\;text-indent: 1.2480010986328125pt\;margin-top:0pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"><span style="border:none\;display:inline-block\;overflow:hidden\;width:624px\;height:327px\;"><img height="327" src="https://lh5.googleusercontent.com/4_aA9MPdynhV4ljIVM7AZGsvaNpOaUTu2kSyiW7D_g9-EP5c3MjQhGt77rsK-Nd4kyAFcoTZmvm3a7QWLZ5A-vdYjoderHiWcV3kkzXU8xu8zYvhKUD3BCWzZPNgng3tIrUfpGuv" style="margin-left:0px\;margin-top:0px\;" width="624" /></span></span><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Title: </span><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Capturing Repeat Customers In-Store and Online</span><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.2\;margin-left: 0.8310012817382812pt\;margin-top:16.51470947265625pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Date/Time: </span><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Thursdays January 20 10am-11am</span><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.2\;margin-left: 0.8430023193359375pt\;margin-top:18.3214111328125pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Registration: </span><span style="font-size: 12pt\; font-family: Lato\, sans-serif\; color: rgb(0\, 194\, 255)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">https://attendee.gotowebinar.com/register/8085870503055040779</span><span style="font-size: 12pt\; font-family: Lato\, sans-serif\; color: rgb(0\, 194\, 255)\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.324551200866699\;margin-right: 0.42059326171875pt\;text-indent: 0.8430023193359375pt\;text-align: justify\;margin-top:17.836578369140625pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Event Description: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">There&rsquo\;s a lot of hype to shop local around the holiday season but how do</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">we capture that enthusiasm and turn it into sales year round? The truth is that small businesses</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">have big advantages that no big box store or internet giant can compare to. To retain customers</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.3218586921691895\;margin-left: 0.34100341796875pt\;margin-right: 24.3057861328125pt\;text-indent: 0.022003173828125pt\;margin-top:0.43218994140625pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">and keep them coming back we need to lean into those advantages and celebrate the</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">differences. By the end of this webinar you will have a long list of things to focus on and</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;"> </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">communicate with your customers to encourage them to continue to shop small year round.</span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">&nbsp\;</span></span></p>\n\n<p dir="ltr" style="line-height:1.3232348442077637\;margin-left: 0.16500091552734375pt\;margin-right: 7.91864013671875pt\;text-indent: 0.6780014038085938pt\;margin-top:16.39892578125pt\;margin-bottom:0pt\;"><span id="docs-internal-guid-411d7c86-7fff-6e12-d55a-c4f3adc0f4ae"><span style="font-size: 12pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Presenter Bio: </span><span style="font-size: 11pt\; font-family: Arial\; color: rgb(0\, 0\, 0)\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; vertical-align: baseline\; white-space: pre-wrap\;">Tom Shay is a fourth-generation small business owner. His experience is that as an independent retailer\, wholesaler\, and manufacturer. Recognized for the unique approach to human resources utilized in a family business\, Shay was asked if he could share the techniques in a book to be published by a national trade association. Shay&rsquo\;s areas of expertise are financial understanding\, business strategy\, marketing skills\, staff education and sales.</span></span></p>\n\n<div>&nbsp\;</div>\n
LOCATION:Online Register here: https://attendee.gotowebinar.com/register/8085870503055040779
UID:e.1258.28514
SEQUENCE:3
DTSTAMP:20260515T234032Z
URL:https://info.landerchamber.org/events/details/wy-sbdc-webinar-capturing-repeat-customers-in-store-online-28514
END:VEVENT

END:VCALENDAR
